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Director, Planned Giving

American Humane seeks a dynamic, experienced Director of Planned Giving to develop, implement and manage a branded planned giving program for the organization.  This position is based at American Humane’s national headquarters in Washington, DC and reports directly to Chief Marketing Officer.

Founded in 1877, American Humane is committed to ensuring the safety, welfare and well-being of animals. Our leadership programs are first to serve in promoting and nurturing the bonds between animals and humans. We are first to serve, wherever animals are in need of rescue, shelter, protection or security. Through our innovative leadership initiatives – from our “No Animals Were Harmed®” program in Hollywood to broad-based farm and conservation animal welfare certifications, to rapid response rescue and care across the country – American Humane sets the gold standard as the most visionary and effective animal welfare organization in the nation.

Position summary:  

The Director, Planned Giving is responsible for seeking out opportunities and developing initiatives to identify, cultivate and solicit prospects to ensure a strong base of ongoing financial support for the organization.    The Director will, in collaboration with the Chief Marketing Officer, be responsible for developing, implementing and managing a branded planned giving program as well as managing a portfolio of planned giving prospects and donors.


  • In collaboration with the Chief Marketing Officer and other fundraising staff, develop, implement and manage a branded planned giving program for American Humane.
  • Develop and maintain a portfolio of planned giving prospects capable of making significant contributions to American Humane.
  • Develop and implement management strategies and approaches aimed at advancing donors into higher levels of giving and ultimately planned gifts.
  • Develop and offer educational opportunities and promotional materials around planned giving to fellow staff as well as prospects/donors.
  • Steward donors who have already expressed a commitment to planned giving.
  • Present regular updates to the Chief Marketing Officer and CEO.
  • Work and travel with staff to plan and conduct outreach, visits, presentations, and events.
  • Build relationships with annual donors to perpetuate their giving through planned gifts.
  • Ensure all planned giving donors receive appropriate recognition and consistent updates on the work of the organization.
  • Prospect by doing research and making phone calls to donors and financial advisors to develop a pipeline of long-term support.
  • Enter and track all activities, actions, call reports and deadlines in Raisers Edge Database and other tracking systems.

Essential experience, knowledge, skills and abilities:

  • Bachelor’s degree required, advanced degree preferred.
  • 7- 10 years of planned giving experience strongly preferred.
  • In-depth knowledge of estate planning, including wills, trusts and estate and gift tax laws highly desired.
  • Proven fundraising track record with experience identifying, cultivating, soliciting and stewarding high level donors.
  • Comfortable researching and analyzing large groups of data to uncover planned giving prospects.
  • Demonstrate drive and an ownership mentality. 
  • Possess a client service attitude and ability to think on your feet as well as maintain positive demeanor at all times.
  • Conduct oneself with confidence on phone calls and in donor meetings.
  • Ability to emotionally and colorfully describe the incredible work done by American Humane to help animals.
  • Self-disciplined, able to prioritize tasks in order to meet deadlines, strong work ethic.
  • Demonstrated proficiency in computer technology including applications for project and data management and electronic calendars (Raiser’s Edge, Windows, Microsoft Word, Excel, PowerPoint and Outlook preferred).  Ability to quickly learn software specific to the department or institution.
  • Strong written (including proof reading and editing) and oral communication skills, including the ability to briefly summarize the essence of issues and means to address them.  Use appropriate grammar in verbal or written form.
  • Sound judgment and discretion in handling and securing confidential information, as well as the ability to conduct oneself in a highly professional manner.
  • Make appropriate decisions or choices based on understanding alternative courses of action and potential repercussions.
  • Flexibility to work as part of a team or independently to meet goals in a fast-paced, deadline-driven environment.  Self-directed to take action and resolve issues.

Direct reports:  

  • None

Physical demands and work environment: 

  • Position based in Washington, DC headquarters office.
  • Standard working office environment.
  • Local and national travel will be required, estimated 25-50%.
  • Some evening and weekend hours will be required for outreach or event participation.

Employees are expected to adhere to all organizational policies and to act as role models, demonstrating American Humane’s core values:



Respect for all

Loyalty to mission


Honesty, integrity, trust


American Humane is an equal opportunity employer and strongly encourages diverse candidates to apply

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